John Randall
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Errol Park

Brand Identity

Errol Park is a Scottish mansion with a quirky history. The current owners won the house in a game of poker and its owners have included an Olympic pistol-shooting champion (Walter W. Winans) and a Naval Officer who captured Napoleon (Frederick Lewis Maitland). The house is a venue for weddings, celebrations, dining, sport and other activities. 

Task

To create an identity that celebrates the house and alludes to it’s quirky past.

Solution

A quirky identity that characterises the house itself as the front and centre of the brands existence. The logo features an etching-style illustration of the house and the roof has been modified to form an ‘E’, creating a symbol that celebrates the house. This adds both a bit of quirkiness and ownablility/memorability through using the first letter of the estate name.