John Randall
ML Stenie NEW 1.jpg

Miller Lite Stenie Poster

An exciting project initiated to commemorate Miller Lite’s 40th anniversary.

The brief was to produce a poster that celebrated the reintroduction of the original 1975 “Steinie” bottle to bars and homes nationwide. 

The solution was to capture the excitement around the return of the ‘Steinie’ bottle buy using the unmistakable Miller Lite illustration style to visually capture the celebratory ‘cheers’ moment.

The unique profile of the original bottle is defined in the negative space which allows the Miller Lite branding to sit central to the design and is suggestive of the bottle label.

Designed at Turner Duckworth.