John Randall
Screen Shot 2015-10-03 at 18.17.59.png

The Swan & Mallard

Logo Design

The identity plays upon the three aspects of the restaurants name by unifying the swan and the mallard through the positive and negative space within the ampersand.

A limited colour palette and minimalistic style helps create a simple yet balanced feel.

The design aims to be memorable by intending to create a smile in the mind of those that see it.