Scope
Brand Identity
Printed Collateral
Illustration
Art Direction
Studio
John Randall

Client
Vintage Machines
Project overview
A monogram for motorheads. Specialising in the bodyshell metalwork restoration of Jaguar E-Type and XK models, Vintage Machines pride themselves on using traditional craft techniques while utilising their knowledge of jigs and fixtures. This hands on approach to mechanical refinement lead to an analogue motif, road tested for creative application. An assembly of industrial style typography nods to classic car manufacturers and brands of old. The Vintage Machines monogram possesses the potential to transform into a memorable tire-tread graphic, serving as a creative element to leave distinctive tracks wherever the brand travels.
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