Gökotta

“Gökotta” is a Swedish word meaning “to rise at dawn to listen to the morning birdsong.” Gökotta create thoughtfully designed camping accessories for those who love the outdoors. The brand’s identity centres around a bird motif shaped from the letter ‘G’, inspired by Scandinavian folk art. A playful nod to the name and a versatile mascot for the brand.

Scope

Naming
Branding
Illustration

Credits

Studio
John Randall

Client
Gökotta